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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

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Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

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Updated: November 19, 2023

4 Proven Upwork Cover Letters To Save You Time And Win More Jobs

This article is about writing effective Upwork cover letters / proposals , so you can spend less time looking for clients and more time doing paid work.

Readers have gotten results like this:

“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”

• 4 Proven Upwork Cover Letter Templates
• How To Avoid Upwork Scams And Find The Best Jobs
• What Ivan Did To Beat 50+ Freelancers On Upwork
• 8 Keys To A Killer Upwork Profile
• How To Compete With Cheap Freelancers On Upwork
• How Justin Went From $9 to $50/Hour On Upwork In 12 Months
• How Susan Earned $1,375 Her First Month On Upwork
• 81 Best Paying Freelance Jobs On Upwork

Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.

Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.

So, how can you compete?

Well, it helps to submit A LOT of proposals.

In the words of Wayne Gretzky…

You miss 100% of the shots you don’t take.

And it follows that the more shots you do take, the more likely you are to score.

But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.

So, QUALITY and QUANTITY.

That’s what you should be aiming for.

And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.

Each sample below is derived from a real cover letter that won a real job on Upwork.

I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.

Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.

There are 4 templates in total:

The Short And Sweet

The screencast standout, the honest newbie, the quick lister.

Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.

Before we dive in...

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Alright, here are the cover letter templates…

This first proposal sample comes from Justin, a freelance web designer and digital marketer.

The Job Description

The cover letter.

Justin was hired for the job at $50/hour.

The Template

Justin explains:

I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.

So the template is as follows:

Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]

• Justin addressed the client by name at the beginning of his cover letter, even though the client never mentioned their name in the job description. Often you can find the client’s name mentioned in the reviews section of their profile. Going to the effort of finding their name and including it in your proposal will help you stand out from the crowd.
• Keep in mind that Justin was invited to this job, which gave him a much better chance of being hired. I asked Justin about this and he believes the key to getting hired is his strong profile and track record on Upwork.
• Justin taught himself web design in a two-month period, then started on Upwork at $9/hour. A little more than a year later he’d also taught himself digital marketing and was earning $45-55/hour consistently. Read more about his journey to Upwork success here .

This next proposal sample comes from Natalia, a freelance copywriter.

See Natalia’s screencast here:

Natalia explained to me via email:

This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.

The client was impressed:

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:

I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

First, a warning:

• You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.

The template is as follows:

Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]

• Pro Tip Use the free version of Loom to create and share screencasts effortlessly.

This next proposal sample comes from Gray, a freelance graphic designer.

Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:

This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.

Gray explains:

I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’

Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]

Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.

So… make sure you actually read the job description!

This next proposal sample comes from Susan, a freelance editor and proofreader.

Susan explained to me via email:

I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]

• Not included in the template: the “Code 833” at the top of Susan’s proposal. This was a response to the client’s request hidden within the job description. Many clients use this trick to quickly determine if you’ve read it thoroughly.
• Want to know how Susan earned €1,226 in just her second full month working online? Check out an interview with her here .

What To Do Now

Five things:

• Pick your favorite template above, jump on over to Upwork, find some jobs you like, and use that template to quickly craft and submit effective proposals. (Make sure each proposal counts by learning how to avoid scams and find the best jobs on Upwork .)
• Report back and share in the comments below what kind of response you receive.
• If you’re not getting any response at all, screenshot one of the jobs you’ve applied for, and your cover letter, upload both screenshots to imgur , and post the links in the comments below. We’ll take a look and suggest some changes to help you get more responses and win more jobs.
• Join 23,426 subscribers and sign up for our weekly newsletter below. You’ll receive an email every Friday packed with tips and insights to build your online business.
• If you’re looking to improve your skills so you can win more jobs on Upwork, check out this list of FREE top-rated courses on Udemy (updated daily).

Get more Upwork success tips

This article is part of an 8-part series:

About The Author

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38 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”

Hi, I have been an Upworker for the past several years. But of late, only very few clients are contacting me for jobs, and I could not figure out the reason. After going through community discussions, I figured out that rewriting proposals can help a bit. So I am trying to do that. This blog post is really interesting, and I could get some ideas from this. Thanks a lot for sharing.

Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!

Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.

Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David

It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.

Thanks a lot Niall Doherty,

Your Cover letters really helped me to win more jobs on Upwork.

Thank you again!

Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!

Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1

Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie

i won my first client in just 5 minutes thanks a lot

I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!

Glad to hear that, Sam. Well done!

Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?

It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.

Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.

Thank you Nial.

I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.

I really appreciated it!!!.

Great job, Olivia!

Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.

Thanks, Nicholas 🙂

Thanks a lot for your suggestion. Great work! I will definitely try in this process.

THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.

That’s great, Christine! Well done 🙂

Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!

You’re crushing it 🙂 Thanks for reporting back!

Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job

You’ll do better with these templates than without them, Hussain. Give them a try!

wonderful, i have been much disturbed with this cover letter but now am ok.

Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.

Thanks a lot! This information is so valuable. Hoping to get project soon.

This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.

Thanks for all the super helpful info!

This article is very helpful, thank you so much for this

Thank you very much!! Valuable info

So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?

Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.

Are you looking to do similar work to Susan?

Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.

Really Good. I strongly recommend this article

Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.

Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again

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How To Write An Upwork Cover Letter: 5 Tips + Free Template

One of the reasons most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter.

The cover letter is the main component of your job proposal and if you don’t write it well, you won’t be able to get the client’s attention.

Each client who posts a job on Upwork gets dozens and sometimes hundreds of proposals from freelancers. And the only way to grab their attention is to write a cover letter that addresses their needs and requirements.

So if you’re new to Upwork and trying to land a client, keep reading. This guide will help you write better, more focused, and well-optimized Upwork cover letters to get more responses from your clients.

What Is An Upwork Cover Letter?

The cover letter is an essential part of a resume or CV. Normally, when you’re applying for a job, you include a cover letter with your CV to let your potential employer know why you’re applying for the job, what kind of goals you have, and why they should hire you for the position.

Upwork cover letters use the same concept. Whenever you’re applying for a job on Upwork, you now have to fill out a section called Cover Letter.

Here, you can write a detailed yet concise message to clients explaining how you can help the client and why you’re the best person for the job.

As you can imagine, this is a crucial part of a job proposal that will determine whether you will get the job or not.

Before You Apply For Jobs..

Before you apply for jobs and start writing cover letters, make sure you complete the following steps. Because without these steps, clients will never hire you, even if you write the perfect cover letter.

1. Improve Your Communication Skills

Improving your communication skills is the first thing you should do before applying for jobs.

Learn to write better messages to clients and learn the proper etiquette for writing emails. You can follow this guide to learn more about it.

Also, I highly recommend that you take an online course on copywriting and business communication. Think of it as an investment in yourself.

And it will go a long way to help you write great proposals, cover letters, and communicate with clients like a professional.

If you’re interested, start with these Skillshare classes:

• Business Communication Skills: Write & Speak More Professionally
• Copywriting: Essential Skills For Writing Engaging Marketing Copy
• Professional English Emails: Write Clearly and Effectively

2. Optimize Your Upwork Profile

The next thing you need to do is optimize your Upwork profile.

When you apply for a job and send a proposal to a client, one of the first things they do is check your profile.

Now imagine doing all the work to find the perfect job and write a great cover letter while you have a terrible profile. It will only send those potential clients away. Don’t make that same mistake.

I wrote a complete guide on creating an effective Upwork profile. Give it a read and optimize your profile accordingly.

3. Gather Some Samples

Now, you can say all you want about your skills and abilities in your proposal but the client will never believe you if you don’t have hard evidence to back your claims.

So make sure you have some samples of your work to show the clients.

If you’re a writer, you can include links to your previously published articles.

If you’re a graphic designer, you can include a link to your portfolio.

If you don’t have any links to show, attach sample documents and files in the proposal.

4. Ask For The Right Price

When using Upwork to find jobs, asking for the ideal price is very important. Because it’s always going to be a bidding war between freelancers.

But the key to finding the right price is not to ask too low that clients think you’re desperate. Or ask too much that turns clients away.

To figure out the sweet spot between the two, you can check the Upwork services section.

Browse the category related to your work to see what other freelancers are charging for similar jobs.

Then come up with a price that fits your client’s budget and the regular rates at the same time.

5. Only Apply For The Right Jobs

There are some freelancers out there who apply to every job that comes up in their feed while copy-pasting the same cover letters and proposals.

This is a huge mistake that will get you nowhere.

Learn to pick the right jobs that fit your set of skills. Find jobs that have detailed descriptions that give you more information about the job. So that you can research the client and their industry to write better cover letters.

What To Include In Your Cover Letter

Once you complete all the initial steps to optimize your profile and writing skills, here are the most important points you need to cover in your cover letter.

• Address the client by their first name (eg: Hi John,)
• Mention that you’ve read the entire project description
• Do some research to understand what the client is asking for
• Provide solutions to the client’s pain points
• Mention why you’re the perfect person for the job with facts (eg: I have 5 years of experience in social media marketing and I worked for client X)
• Show examples of your previous work, portfolio, or client case studies
• In the end, mention that you have a strategy in mind for the client’s project and ask them to DM you for details
• Remember to keep it short, detailed, and concise

You’ll see how all these points come together in the example and the cover letter template below.

How To Write Cover Letter for UpWork

It’s best to write the cover letter on different software like Google Docs or MS Word and then copy it over to Upwork. You wouldn’t want to accidentally hit send while you’re writing the cover letter.

As I mentioned before, learning to write well is very important. Taking a copywriting class will not go to waste.

Take all the key points I mentioned in the previous section. Write in friendly and simple words to describe your proposal for the client.

Here’s a quick Upwork cover letter example to show you how it’s done:

Hi John, I read your entire job description and I think I’m the perfect person for the job. Here’s why: -I noticed that you’re looking to build an online store website. I think WordPress is the best platform to build your website and I have over 5 years of experience building WordPress sites -I’ve built WordPress websites for many clients including CocaCola and Pepsi -Here are just a few of the links to websites that I’ve recently built for other clients (include links here. Or attach your sample documents) -I have a really great concept idea for building your website that will make your brand look even better than your competitor (Do research to find the competitors and mention the name here). Send me a DM or respond to this proposal so we can discuss more details I’m really excited about this project and to work with you to build something amazing. Looking forward to your DM. -Your name

See how simple and concise that looks. And we covered all the key points in that 150-word cover letter. You can easily edit this message to include skills and experience related to your industry.

There are also great tools you can use for writing your cover letter online . They offer more professional-looking layouts that you can easily customize, which are ideal for applying for not just freelancing jobs but for any type of job application.

Free Upwork Cover Letter Template

I made a more beautifully formatted Upwork cover letter template that you can use when applying for jobs. You can download it below.

Make sure to edit and customize this template according to your needs.

10 Tips For Writing Professional Cover Letters

Follow these quick tips to make your cover letter look more professional.

1. Personalize Your Greeting

Avoid generic greetings like “Dear Sir/Madam” or “To Whom It May Concern.” Take the time to find out the client’s name and address them directly. A personalized greeting shows that you’ve done your homework and are genuinely interested in the job.

2. Start with a Strong Opening

Grab the client’s attention right from the start. Mention the job you’re applying for and briefly state why you’re excited about the opportunity. Highlight a key skill or experience that makes you a perfect fit.

3. Highlight Relevant Skills and Experience

Focus on the skills and experience that are most relevant to the job. Use bullet points to make this information easy to scan. Be specific about your accomplishments and how they align with the project’s requirements.

4. Show Enthusiasm and Interest

Clients appreciate freelancers who are genuinely interested in their projects. Express your enthusiasm and explain why you’re excited about the opportunity. A passionate approach can make you stand out from other candidates.

5. Address the Client’s Needs

Show that you understand the client’s needs by referencing details from the job posting. Explain how you plan to meet those needs and solve their problems. Tailoring your cover letter to the specific job demonstrates your attention to detail.

6. Include Samples or Links to Work

Provide links to your portfolio or attach samples that are relevant to the job. Seeing your work helps clients assess your skills and makes your application more compelling. Ensure the samples showcase your best work and are easy to access.

7. Keep It Concise and Focused

Clients are often busy and may not have time to read lengthy cover letters. Keep your letter concise and to the point, ideally no longer than one page. Focus on the most important information and avoid unnecessary details.

8. Proofread Carefully

Spelling and grammar mistakes can make a poor first impression. Proofread your cover letter carefully to ensure it’s error-free. Consider asking a friend or using a tool like Grammarly to help catch any mistakes.

9. End with a Call to Action

Conclude your cover letter by expressing your eagerness to discuss the project further. Invite the client to contact you for an interview or to ask any questions. A clear call to action can help move the process forward.

10. Follow Up if Necessary

If you haven’t heard back within a week or so, consider sending a polite follow-up message. Reiterate your interest in the project and ask if the client needs any additional information. Following up shows your persistence and commitment.

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How To Write a Cover Letter: Basics and Examples for Upwork Success

Creating a compelling cover letter is crucial for securing jobs on Upwork, the popular freelancing platform. A well-crafted Upwork cover letter can set you apart from the competition and increase your chances of landing your desired projects. This guide will walk you through the basics of writing a cover letter for Upwork, provide examples, and offer tips to make your proposals shine.

Table of Contents

Understanding the Importance of an Upwork Cover Letter

Basics of writing a cover letter for upwork, key elements of an effective upwork cover letter, common mistakes to avoid in upwork cover letters, step-by-step guide to writing an upwork cover letter, upwork cover letter sample for web developers, upwork cover letter sample for graphic designers, upwork cover letter sample for content writers, personalizing your upwork cover letter, using keywords effectively in your upwork cover letter, showcasing your unique selling proposition in upwork cover letters, tips for writing a winning upwork proposal cover letter, how to format your upwork cover letter for maximum impact, follow-up strategies after submitting an upwork cover letter, faq about upwork cover letters.

An Upwork cover letter is your first opportunity to make a great impression on potential clients. It sets the tone for your professional relationship and demonstrates your enthusiasm and suitability for the project. A strong cover letter can significantly increase your chances of being hired.

Writing a cover letter for Upwork requires a clear structure, an appropriate tone, and a personalized approach. Here’s a breakdown:

• Structure: Your cover letter should include an introduction, body paragraphs highlighting your skills and experience, and a conclusion with a call to action.
• Tone: Maintain a professional yet friendly tone. Show enthusiasm for the project and confidence in your abilities.
• Personalization: Customize each cover letter to the specific job post and client. Mention the client's name and address their project requirements directly.

An effective Upwork cover letter should include the following key elements:

• Introduction: Briefly introduce yourself and mention the job you're applying for.
• Skills Highlight: Highlight the skills that are most relevant to the job. Use bullet points for clarity.
• Relevant Experience: Share examples of past work that demonstrate your expertise. Be specific and concise.
• Call to Action: End with a strong call to action, inviting the client to discuss the project further.

Avoid these common mistakes to increase your chances of success:

• Generic Openings: Personalize each cover letter. Avoid using generic openings like "To whom it may concern."
• Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
• Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.

Follow these steps to write a compelling Upwork cover letter:

• Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
• Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
• Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
• Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

Example Breakdown:

Introduction:

"Hi [Client's Name],

I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

Skills Highlight:

• Proficient in HTML, CSS, JavaScript, and PHP
• Experience with responsive design and cross-browser compatibility
• Strong problem-solving skills and attention to detail

Relevant Experience:

"I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

Call to Action:

"I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

• Expertise in Adobe Creative Suite
• Experience with branding and logo design
• Strong visual communication skills

"I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

"I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

• Proficient in SEO best practices
• Experience with blog writing and article creation
• Strong research and editing skills

"I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

"I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

Professionalism: Maintain a professional tone while being friendly and approachable.

Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

Readability: Choose a readable font and size. Avoid large blocks of text.

Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

Timing: Follow up if you haven’t heard back within a week.

Politeness: Be polite and professional in your follow-up message.

Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

What is the best length for an Upwork cover letter?

Aim for 200-300 words. Keep it concise and to the point.

How can I make my Upwork cover letter stand out?

Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

Should I include a portfolio in my Upwork cover letter?

Mentioning your portfolio is a good idea. Provide links to relevant work samples.

How often should I follow up after submitting a cover letter?

Wait about a week before following up. Be polite and express continued interest in the project.

What are common mistakes to avoid in an Upwork cover letter?

Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

Can I use a template for my Upwork cover letter?

While templates can provide structure, always personalize each cover letter to the job and client.

Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

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5 Cover Letter Samples For Upwork: Tips For Success And Mistakes To Avoid

In the fast-paced world of freelancing, effective communication is vital to securing projects and building a successful career. One of the most crucial elements of your Upwork profile is the cover letter.

A well-crafted cover letter can make all the difference in grabbing the attention of potential clients , distinguishing yourself from the competition, and ultimately landing the gig.

In this comprehensive guide, we will   dive into the essential strategies and tips to help you master the art of writing compelling Upwork cover letters.

Understand the client's needs

One of the most crucial aspects of writing an effective cover letter on Upwork is demonstrating your understanding of the client's needs.

Are you struggling with crafting the perfect cover letter for your Upwork proposals? Look no further! We’ve compiled a list of cover letter examples for Upwork that you can use to kickstart your writing process. These examples cover a range of industries and job types, so you’re sure to find something that resonates with you. And the best part? You can easily customize and edit these examples to fit your unique skills and experiences. No more staring at a blank screen, wondering where to even begin. With our cover letter examples, you’ll be well on your way to submitting winning proposals on Upwork. So what are you waiting for? Let’s get started!

The Best Structure for Cover Letter Examples for Upwork

When applying for freelance jobs on Upwork, your cover letter is often the first impression that potential clients will have of you. So, it’s important to make sure that you’re putting your best foot forward. One way to do this is by structuring your cover letter in a clear and concise way. Here’s a breakdown of the best structure for cover letter examples for Upwork:

1. Start with a personalized greeting: Begin your cover letter by addressing the client by name. This shows that you’ve taken the time to customize your application and are genuinely interested in the job.

2. Introduce yourself: Share a bit about yourself and your experience in the industry. Highlight any relevant skills or achievements that make you stand out from other candidates. Keep in mind that this should be brief and to the point.

3. Show your understanding of the client’s needs: Read the job description carefully and demonstrate that you understand the client’s needs. Explain how you can help them achieve their goals and solve any problems they may have.

4. Give specific examples: Provide examples of previous work or projects that are relevant to the job at hand. This helps to give the client a sense of your style and level of expertise.

5. Explain why you’re the best fit: Summarize why you’re the ideal candidate for the job. Highlight your strengths and explain how they align with the needs of the client.

6. End with a call to action: Conclude your cover letter by thanking the client for their time and consideration. Encourage them to take the next step by interviewing you or reviewing your portfolio.

In summary, a well-structured cover letter should be personalized, brief, and to the point. By following these guidelines, you can increase your chances of landing your dream freelance job on Upwork. Best of luck!

Cover Letter Sample for Data Entry Job

I am excited to apply for the Data Entry position you have posted on Upwork. I have been working in this field for years, and I know that my experience and skills are what you are looking for. I am confident that I can exceed your expectations and deliver outstanding results.

As a Data Entry professional, accuracy, efficiency, and speed are the core values that I possess. I understand that the data you handle is sensitive and critical to your business. Thus, I am willing to undergo additional training, if required, to ensure that I can meet your specific needs and requirements.

Thank you for your consideration. I am looking forward to hearing from you soon.

Best regards,

[Your Name]

Cover Letter Sample for Virtual Assistant Job

Hello there!

I am thrilled to submit my application for the Virtual Assistant position you have advertised on Upwork. With years of experience in administrative and customer service, I am confident that I can provide excellent support to your business.

I have a strong command of various administrative tools, including Google Suite, Trello, Basecamp, and Asana. I am also proficient in managing emails, appointments, and social media accounts. As a Virtual Assistant, I understand the importance of being proactive, organized, and detail-oriented, which are all essential skills that I have honed over the years.

I look forward to discussing how I can help you and your business. Thank you for considering my application.

Cover Letter Sample for Content Writing Job

Dear [Client Name],

I am excited to apply for your Content Writing job posting. As a skilled writer and editor, I believe that I can produce high-quality content that meets your needs and exceeds your expectations.

I have experience in various forms of content writing, such as blog posts, website copy, social media content, and product descriptions. I am proficient in research and can write on a broad range of topics. I can also adhere to your editorial guidelines and produce content that is both engaging and informative.

Thank you for your time and consideration. I would love to discuss how I can contribute to your content needs further.

Yours truly,

Cover Letter Sample for Graphic Design Job

Dear Hiring Manager,

I am excited to apply for your Graphic Design position and showcase my expertise in creating visually appealing designs that capture your audience’s attention.

I have extensive experience in various design software such as Adobe Photoshop, Illustrator, InDesign, etc. Additionally, I am well-versed in identifying the target audience and tailoring designs to meet the client’s needs. I can produce designs for a variety of mediums, including print, digital, and web.

Thank you for considering my application. I am looking forward to the possibility of contributing my skills to your team.

Cover Letter Sample for Translation Job

I am interested in your Translation job posting and am confident that I can deliver accurate and professional translations in a timely fashion. I am knowledgeable in both the source and target languages and proficient in using various translation tools.

I have an extensive background in translating various forms of content, including academic papers, legal documents, marketing materials, and web content. I can produce high-quality translations that are tailored to the client’s needs while maintaining their intended meaning and tone.

Thank you for reviewing my application. I am available at your convenience to discuss how I can help you with your translation needs further.

Cover Letter Sample for Social Media Marketing Job

I came across your Social Media Marketing job posting and believe that I can help you develop and implement a winning social media strategy. I have years of experience in social media marketing and can produce results-driven campaigns that engage your target audience and increase brand awareness.

I am proficient in using various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. I have experience in creating social media content, developing social media calendars, and tracking social media analytics. Moreover, I can tailor my approach to meet your specific business objectives and goals.

I appreciate your consideration and would love to discuss how I can help you achieve your social media marketing goals.

Cover Letter Sample for Web Development Job

I am excited to apply for your Web Development job posting on Upwork. With years of experience in web development, I am confident that I can deliver the optimal website for your business.

I have a strong command of various programming languages, including HTML, CSS, JavaScript, and PHP. Additionally, I am proficient in development frameworks such as React, Angular, and Laravel. I am well-versed in designing responsive websites that are optimized for search engines, fast, and user-friendly.

I appreciate your consideration and look forward to discussing your project further.

Kind regards,

Tips for Writing Cover Letters for Upwork Jobs

Upwork is one of the largest online marketplaces where businesses and freelancers connect for work. Whether you’re entirely new to Upwork or looking to improve your chances of landing more jobs, one of the most crucial parts of the application process is to write a killer cover letter. Here are some tips to help you create a cover letter that will get you hired:

Keep it concise and personalized

Avoid writing a long, rambling cover letter. Instead, make it short and to the point. Focus on the main points, and draw attention to your strengths and accomplishments. Also, make sure to personalize each cover letter for the job you are applying for. Research the company and the job description, and incorporate this knowledge into your letter. Doing so will demonstrate your interest and increase your chances of getting hired.

Showcase your experience

When applying for a job through Upwork, it is essential to highlight your experience and success. Mention any relevant projects or clients you have worked with before, and how your skills and knowledge have helped these businesses. Be specific about how you have contributed to projects in the past and emphasize how you can help the potential client solve their problem.

Highlight your skills and achievements

Understand the job requirements and include in your cover letter how you meet these requirements with your skills and accomplishments. You should highlight what you bring to the table by explaining how your skills make you the best candidate for this particular job. Provide examples of how you have utilized your skills to solve problems in past projects or roles. Show that you have what it takes to get the project done.

Add a call to action

Conclude your cover letter with a call to action, letting the client know what you can offer them and that you are excited to work with them. Let them know that you are looking forward to hearing back from them, and they can contact you for further questions or to discuss the project in more detail.

By following these tips, writing a compelling cover letter for Upwork will become easier and will help you land not only more jobs but also the right jobs for you. Remember that your cover letter is an extension of yourself on paper. It should be thoughtful, concise, and show your potential client just how qualified and passionate you are.

FAQs about Cover Letter Examples for Upwork

What is a cover letter and why do I need one for Upwork?

A cover letter is a written document that accompanies your Upwork job proposal. It is a way for you to introduce yourself, sell your skills, and show the client why you are the perfect candidate for the job.

How can I make my cover letter stand out?

To make your cover letter stand out, you should customize it for each job you apply for. Use specific examples to show how you can help the client achieve their goals, and demonstrate that you have read and understand the requirements of the job posting.

Can I use a cover letter template for my Upwork proposals?

Yes, you can use a cover letter template as a starting point for your Upwork proposals. However, you should customize the content to fit the job posting and to reflect your unique skills and experience.

How long should my Upwork cover letter be?

Your Upwork cover letter should be concise and to the point. Ideally, it should be no more than one page long, and should highlight your most important qualifications and skills.

What should I avoid including in my Upwork cover letter?

You should avoid including irrelevant information in your Upwork cover letter, such as personal details or unrelated work experience. Additionally, do not copy and paste your resume into your cover letter – the two documents should complement each other.

Do I need to include my hourly rate in my cover letter?

It is not necessary to include your hourly rate in your Upwork cover letter – you can discuss this with the client once they have expressed interest in working with you. However, if the job posting includes a budget range, you can mention that your proposed rate falls within that range.

Should I include a call to action in my cover letter?

Yes, you should include a call to action in your Upwork cover letter. This could be a request for an interview or for the client to review your portfolio. It shows that you are proactive and interested in the job.

Thanks for reading, and happy job hunting!

We hope these cover letter examples have been helpful in guiding you towards a successful proposal on Upwork. Remember that crafting a personalized and effective cover letter is crucial to standing out from the competition and ultimately landing your dream project. Keep practicing and refining your approach, and don’t forget to visit our site for more guidance and inspiration. Here’s to your next great opportunity!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Guide to Writing an Effective Cover Letter for Upwork Template How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

12 Upwork Cover Letter Samples and Examples for Beginners

Ready to kick off your freelance adventure with Upwork? The key to pulling off that first gig is crafting a killer, eye-catching cover letter. Navigating Upwork cover letters as a rookie might seem a bit mind-boggling, but no worries; there is no need to break a sweat.

Crafting the Perfect Upwork Cover Letter

A  good cover letter  perfectly combines professionalism with personality. It starts with a personal greeting. It should briefly introduce your expertise and connect to the client’s needs. It should also highlight relevant experience and accomplishments and demonstrate enthusiasm for the project. Conclude with a call to action, inviting further discussion. Keep it concise, engaging, and tailored to each unique opportunity. Here are 12 effective sample cover letters for Upwork.

#1. The Engaging Introduction

Hello [Client’s Name],

My name is [Your Name]. I’m excited to join hands with you on [Project Name]. It would be an honor for me to offer my skills and unwavering commitment to ensuring exceptional results. The joy of working on this project with you gives me the commitment to provide quality work.

I can’t wait to contribute my best effort to make your project a great success. Your business aligns with my desire to learn, grow, and show my abilities well. I’m eager for the chance to chat about how I can bring some serious value to your business and be a positive force in its success.

Image source: Pinterest

#2. The Skills Showcase

Dear [Client’s Name],

I am beyond excited to have the opportunity to support your amazing work. Because I have a strong background in [your job], I am very confident that I am good at [specific job skills]. In addition to technical skills, my commitment to excellence is fueled by genuine passion. Your work matches my skills and aspirations perfectly. I love to instill creativity, dedication, and commitment to exceed expectations.

I am ready to dive in and collaborate and I am determined to ensure your project is a huge success. Bringing a unique blend of skills and passion, I am poised to make a significant impact. Let’s start this journey together and create not only success but outstanding experiences and projects.

#3. The Project Understanding

Hi [Client’s Name],

Having meticulously examined the details of [Project Name] in your project description, I am assured of my capability not only to meet but to surpass your expectations. I understand the importance of taking a personalized approach to delivering results that align with your vision. My dedication, paired with my openness to change and learning, paints me as a committed player in your business success. I’m geared up to dive into this journey, ensuring I not only meet your needs but blow past your expectations every step of the way.

#4. The Experience Highlight

With [number] years of dedicated experience as [your profession], I have fine-tuned my skills in [include some specific skills]. Over the years, I have honed my craft, navigated various challenges, and changed alongside the dynamic landscape of [your work]. This adaptability in my career journey positions me as a versatile contributor who can seamlessly integrate into your project. I bring not only a wealth of experience but also a promise to be fast and meet the unique requirements of each endeavor. Let’s work together, and we can bring unparalleled knowledge and change to your business.

#5. The Enthusiastic Pitch

The prospect of contributing to your work excites me. I’m stoked about teaming up and turning your vision into reality. My enthusiasm for the project goes beyond just finishing it – it’s about bringing it to life in a big way. Let’s start this journey together, pooling our efforts and creativity to make your project a great success. I am ready to invest my energy, skills, and commitment to ensure that our industry is not just a project but a celebrated achievement. We’ll work hand in hand to turn your vision into reality.

#6. Attention to Detail

Your work caught my attention, mainly because of [the specifics from the project description]. I understand the importance of tailoring specific aspects that make your event unique. This attention to detail, which is evident in my work, ensures that every aspect of the project is handled with precision and accuracy. I do not consider the intricacies of your work as challenges. If anything, they are opportunities to demonstrate my accuracy and commitment.

I’m pumped to dive deep into your project, making sure the outcome doesn’t just meet but blows past your expectations. Let’s team up and ride this road together—who knows where it’ll take us!

#7. The Results-Driven Approach

I thrive on challenges and am naturally results-oriented. I view challenges as chances to showcase my problem-solving skills and tenacity. It’s not just about ticking off tasks for me; it’s about embracing the opportunity to overcome hurdles. We should raise the bar and go beyond the initial goals. Your project suits my results-driven philosophy, and I’m excited about the prospect of working together to turn challenges into successes. We can combine our efforts to create a success story that reflects more than just our individual commitment to excellence. I’m an asset that will surely turn your business into a huge success.

#8. The Personal Touch

I believe that effective communication is the pillar of a successful collaboration. Clear and transparent communication is a commitment I bring to every partnership. I’m all about keeping the vibe positive in our cooperation. With consistent updates and an open-door policy for chats, I want our work relationship to be not just efficient but also enjoyable. Skill-wise, I’ve got the task covered, and my commitment is all about building trust and transparency in our partnership. Let’s start this journey together, where communication is not just a tool but the foundation of our success.

#9. The Data Entry Specialist

I am excited to contribute my data entry skills to your project. I am well-equipped for data entry positions and proficient in [related software], which in turn underscores my unwavering commitment to accuracy and efficiency. I understand that data entry plays a vital role in the success of any business. My dedication to ensuring that information is handled effectively and efficiently is reflected in my work ethic. I am ready to participate in your business, bringing a blend of technical expertise to a knowledgeable and careful approach to data management. Let’s streamline the process, increase accuracy, and ensure your project benefits from the accuracy I’m committed to providing.

#10. The Project-Specific Example

Your project seamlessly aligns with my expertise in [your field]. I go beyond stating my qualifications. I have provided a concrete example of a similar project I successfully managed. This specific illustration serves to showcase not just my theoretical understanding but also my practical ability to handle tasks identical to those required for your project. I’m a firm believer in actions doing the talking. By throwing out these real-world examples, my goal is to not just tell but show you that I’m not just competent but entirely capable of the task at hand.

I look forward to bringing my craft to your work and showing how my proven work can contribute so much to its success. Let’s collaborate to turn your project into another success story.

#11. The Learning Attitude

I’m reaching out with genuine excitement about the chance to learn and grow through your project. Every project, to me, is a unique opportunity. Not only is it an opportunity to contribute, but also gain valuable insight and knowledge. I’m not just giving lip service to personal and professional growth—it’s evident in my eagerness to take on projects that stretch my abilities. Your project, with its distinctive challenges, is like a playground for me to absorb, adjust, and flourish. I’m eager not just to contribute but also to use it as a stepping stone in my journey of continuous improvement and success.

#12. The Future Collaboration

I see our teamwork on [project name] as the beginning of something great. Beyond ticking off tasks, I’m committed to nurturing a lasting partnership that flourishes over time. My dedication goes beyond short-term successes. I aim to go on a joint journey where we both motivate each other to succeed. I believe your project should be more than just a job. We have the opportunity to lay the foundation for lasting unity. I’m thrilled about not just working on [project name] but also co-creating success in our long-term journey ahead.

Final Takeaway

Navigating Upwork  as a beginner is all about flaunting your skills, enthusiasm, and dedication. Let these Upwork cover letter samples be your muse. Craft a pitch that screams “you” in the freelancing arena. Stand out by being authentically you—your true passion for the craft is your magic wand on Upwork. Let your uniqueness shine, and watch the competitive freelancing world take notice! After all, at Upwork, authenticity is your secret weapon, and passion is your superpower.

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Get Clients in 2024: Upwork Cover Letter Samples

A quick roundup of top 5 tips to land your next client on Upwork:

• Tip #1: Get straight to the point.
• Tip #2: Demonstrate that you have read the job description.
• Tip #3: Mention relevant experience.
• Tip #4: Keep it under 300 words.
• Tip #5: Add bullet points, emojis, links - anything that draws the eye.

But before we get into that, what does “cover letter” mean on Upwork?

Each job post on Upwork requires you to submit a cover letter with your application. This is an ideal opportunity to win over potential clients and give them a reason to hire YOU over hundreds of other applicants. Here's how to win the cover letter game!

Tip 1 - Get straight to the point

The best Upwork cover letters are always the ones that get straight to the point. Avoid lengthy introductions and random paragraphs that have nothing to do with the job in question.

Instead, jump right into the core of the matter - tell them why you're interested in the position and how you can contribute to them or their business.

That's all they want to know and the faster you can convey that through the cover letter, the better. Pro tip: think of your cover letter as a bait - the very first sentence needs to hook the client to read the whole thing.

So, if you want to stand out, skip the introduction and get straight to the core in the first sentence. Provide value first and then circle back to shortly introduce yourself after.

Tip 2 - Demonstrate that you have read the job description

Upwork clients can sniff copy pasted proposals from miles away. If all you do is paste a proposal template and call it a day, chances are your cover letter will end up in the digital trash can.

The key to winning the cover letter war is proving that you have read the job description with utmost attention to detail. Make it obvious that you've done your homework and read past the job title.

All you have to do is carefully read the job post and extract the most important keywords. Then address each keyword in your cover letter. If you want to go the extra mile, throw in a couple of valuable insights for each keyword and address the main problem your client is facing.

Tip 3 - Mention relevant experience

Having experience that's relevant to your client's requirements will immediately put you at the top of their list. When searching for job opportunities, focus on jobs where your skills and experience will make you look like a good fit.

Too many freelancers on Upwork throw cover letters left and right, regardless of whether they have the right experience or not. Unless you want to waste connects (Upwork's points needed for submitting proposals), you need to be more intentional with your cover letters.

Hence, don't forget to mention relevant experience and any past projects you worked on that are similar to the one you're applying for now.

Learn what mistake all beginner & many established freelancer make, and how to overcome this mistake!

Tip 4 - Keep it under 300 words.

We get it. You have a lot to say! But when it comes to writing Upwork cover letters, less is more. The last thing clients want is to read 2 page essays from strangers who are trying to snatch their money.

Keep your Upwork proposal under 300 words and only include information that matters. This includes your previous experience, work samples, and suggestions on how you can turn this project into a success.

Even if you have a lot of good insights to share, save some value for the interview. Pro tip: offer to jump on a quick call with the client and continue the conversation there.

Tip 5 - Add bullet points, emojis, links—anything that draws the eye

An easy way to stand out among hundreds of other freelancers is to make your cover letter as easy to read as possible. Put yourself in the client's shoes.

They're not going to read every single proposal from start to finish. Instead, they will skim through each one and scan the text to see if anything specific catches their eye.

That's why you need to break up text paragraphs and make the cover letter more appealing to the eye.

Bullet points will help you make the text easier to scan and read through, while emojis can help you draw their attention to specific sentences.

Links to quality work samples will signal to the client that you might be the right person for the job. Seriously, you'd be surprised how many freelancers don't include their work samples in the cover letter.

Creating your first cover letter

Now that you're equipped with 5 powerful cover letter tips, you should be ready to jump into Upwork and give these a try. If you're still not sure whether Upwork is worth the time, I've got just the right article for you here .

As long as you're sending out high quality cover letters and building up your work history, there is no reason why Upwork wouldn't work for you. It all comes down to how well you're able to pitch your services to potential clients.

Implementing the five tips we went over in this article will significantly boost your chances of landing more gigs than ever before. Remember to get straight to the point, keep your cover letter shorter than 300 words, and always mention relevant skills and experience.

Then package it all up nicely in a couple sentences and use bullet points to make the text easier to read. There you have it - a cover letter that will stand a chance amidst hundreds of other Upwork proposals!

Before you leave, remember that applying for jobs on Upwork is a numbers game. The more cover letters you send out, the better.

Set up yourself for freelance success on UpWork by creating a profile that attracts high paying projects!

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Cover Letter for Upwork: 08 Samples & Template

Do you need a cover letter for your Upwork profile? You’re in luck! I’m going to share with you my tips for writing an effective cover letter that will help you stand out from the competition. So, are you ready to learn how to write a cover letter that will WOW potential clients? Keep reading. Are you looking for a way to spice up your resume and stand out from the competition?

Check out this guide on how to write an effective cover letter for Upwork! also We’ll provide tips on what to include in your letter and how to make sure it catches the hiring manager’s attention. So whether you’re a beginner or experienced freelancer, read on for some helpful advice! Upwork is a great platform for finding freelance work, but it can be tough to stand out from the crowd. That’s where your cover letter comes in. A well-written cover letter can make all the difference and help you land your dream job. But, what makes a good cover letter? And, most important, how do you write one? Don’t worry – I’m going to show

Are you looking for a job? Check out this cover letter template for Upwork! This guide will show you how to write a cover letter that will stand out from the crowd. Are you looking for a job, but don’t know how to start? Upwork is a great way to get started. In this blog post, we’ll go over how to write a cover letter for Upwork. We’ll also give you some tips on what to include in your resume. Let’s get started. With this template, you can create a powerful and professional cover letter that will help you get the job you want. So why wait? Start creating your perfect cover letter today!

Upwork Cover Letter sample for graphic designer

Dear Hiring Manager,

I am delighted to be able to apply for the Graphic Designer position with your company. Having done my research, I believe that you are looking for someone who has strong graphic design skills to create layout and design ads. If hired, I will bring this experience and more to the role.

Let me tell you why I would like to join your team as a graphic designer. I have very good communication skills and I can work well with others, but my creativity is outstanding. As a graphic designer, the projects that you will be able to see me complete for this position will speak volumes of that statement.

My experience includes:

• Creative design solutions that attract attention and convey the intended message
• Designing marketing materials such as brochures and posters
• Proficient with Adobe CS5 program suite (InDesign, Photoshop, Illustrator)

Ready to discuss my qualifications at any time. I look forward to speaking with you soon and hope that we will meet again soon.

Your sincerely,

Sample Cover Letter for Upwork Data Entry

Dear Sir/Madam,

I am writing this letter to express my interest in the opening position for Data Entry Specialist. I believe that my experience and background will make me a good candidate for this job. Thank you very much for your time and consideration.

While completing my degree at XYZ, I picked up several new skills that are essential to successful data entry projects. I can learn new programs quickly and efficiently. I’m also good at troubleshooting software problems, which is very important for this job.

I am looking forward to interviewing with you soon. Please call me on 555-555-5555 or send me an email at [email protected] if you have any questions about my candidacy. I will contact you next week for an interview on Tuesday or Thursday afternoon.

Thank you again for your time and consideration, Mr./Mrs. Employer.

Best regards,

YOUR NAME HERE

Cover letter for Upwork Graphic Designer

I’m a graduate of the University of Texas at Austin with a degree in graphic design. My experience includes both print and digital mediums, ranging from banners to website design. I have also worked on several large-scale projects including creating presentations for businesses and event signage. In addition to my graphic design skills, I am an effective communicator with strong research and writing skills. My background in graphic design makes me a great candidate for the following position at your company.

As seen on my resume, I have extensive experience working in print mediums. This includes work with large-scale banners, logos, business cards, flyers, postcards, posters , brochures among others. My work has been used by several companies across the country, including New York City. As seen on my resume, I also have experience with digital mediums. This includes work with web design, social media presence and video editing.

I’m an effective communicator who works well in both groups and independently. I take direction very well, but can also work without supervision. My background in graphic design makes me an ideal candidate for the position advertised on your website at (website address) . So please contact me if you would like more information or if you have any questions. Thank you for your time and consideration.

Please feel free to contact me at ( phone number ) or via email to set up a brief interview. I look forward to hearing from you soon!

Sincerely, Your Name

Upwork Cover letter Sample for Data entry

I have been doing data entry for a number of years now and I am going to apply for this job with _________. I believe that my experience in the industry would help me climb up the ladder in your company. If you want, we can set up a meeting so I can show you how productive I am when it comes to typing projects. Also I am experienced in all kinds of data entry tasks be it simple or complex.

I can start immediately and will deliver your project on time. And I guarantee great quality work every time. Therefore, you can trust me to work on a confidential basis and not disclose any private information about your company or the details of the projects that you give me.

Do get back to me if this position is still open and if you want to schedule a meeting. I am looking forward to working with you.

Best regards, Name

Sample Upwork Cover Letter for Virtual Assistant

Respected Sir,

I have been looking for a job as a virtual assistant. So I came across your advertisement on LinkedIn and felt it would be something that I could do to help you with your company’s work. Below is my resume.

In addition, please find attached my cover letter which will give you a brief idea regarding my education, experience and skills.

I would love to have an opportunity to speak with you further about how I can help your company. I am available for the next two weeks if you wish to contact me before then. Thank You,

Upwork Proposal Sample for Graphic Designer

Your company recently posted a Project Request on Upwork.com, and we would like to take this opportunity to introduce you to our graphic design studio. After having carefully viewed the project request and its requirements, also we believe that our professional services can be of assistance to your business. We welcome the opportunity to submit an Upwork Proposal.

In the attached proposal, we have highlighted our capabilities and competitive advantage within the graphic design industry. Please note that a detailed project plan is also provided as a separate document for your reference. We hope you find our proposal competitive and suitable for this assignment.

We would be happy to send more information on how we can assist your business. So please feel free to contact us by email at info@insert graphic design studio name here.com should you require additional information or clarification on any aspect of this proposal.

We look forward to working with you soon!

Sincerely, Insert Name | Graphic Designer | Company Name

So what do you think? Do you feel more confident in your ability to write an Upwork cover letter that will get you noticed? But always Remember, personalize each letter and make sure it is tailored to the specific job listing. And don’t forget to follow our tips for writing a strong opener, body, and closer. Finally, check out some of the best ways to follow up after submitting your application. So Let us know how it goes!

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Upwork Cover Letter: Proven Tips & 10 Sample Letters

Upwork has over 10 million registered freelancers and 4.5 million registered clients. Through the Upwork platform, clients can interview, hire and work with freelancers.

The company has a real-time chat platform which helps the clients find and hire freelancers in a very short time. There remain no time zones and geographical barriers and clients can access the world’s talents very easily.

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How to Write an Upwork Cover Letter

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What is Upwork?

Upwork is a marketplace for freelancers in fields such as writing, graphic design and web development that helps them find projects, communicate with clients and get paid. In the new age of a gig economy , Upwork is one avenue for people to find work.

If you’re a new freelancer, or working in a new field, you can rack up valuable experience without always having to pitch clients cold. However, the site is full of new workers who are willing to take work for a lower rate, which can impact your earning potential.

Upwork makes it easier to find jobs and make some money but think carefully about which gigs you want to apply for.

How to Find Gigs on Upwork

To find work on Upwork you need to first set up a good profile. Your profile serves the same purpose as a general résumé for prospective employers. You can’t get work without one. This may take 4-5 hours which includes a series of tests in the areas of your expertise.

Fill out the job type you’d like to do, the specific areas in which you’re skilled and your level of expertise. This is all self-reported, so be honest. If you get hired for jobs you can’t deliver on, your account could be put on hold or closed.

After that, add a headshot and a detailed description of your background. You can include links to a portfolio or to specific work samples.

You can also fill in your education, how many hours per week you can work, location and preferred rate. If you’re not sure what to charge, check out the rates of other freelancers on Upwork who have similar experience. If a voice or video chat is required, please do so.

Upwork will typically approve your profile within 24 hours, assuming your profile is verifiable and accurate. Then you can get working. If you don’t have the skills you need to get started, you can learn that from programs like  Hustlers University and The Real World .

What is an Upwork Cover letter

After creating and completing a profile on the Upwork freelance marketplace, the first thing that should come to your mind is Upwork Cover Letter or Proposal. This is critical for you to start landing gigs and earning from Upwork.

The major reason most freelancers struggle to land clients on Upwork is failing to write a convincing cover letter. The Upwork cover letter is where the freelancer, will write a personal letter to the potential client letting them know why they are the right person for the job.

There is difference between the Upwork cover letter and the proposal. A cover letter is a broader term used in bidding, job application, and resume submission.

On the other hand, the Upwork proposal is used solely on the Upwork freelance website.

What should you include in your Upwork cover letter?

Every good cover letter you send should include:

• A confident understanding of the requirements
• Details about the job description*
• A genuine interest in the work
• Your professional qualifications
• A unique selling point
• A link to an off-site portfolio or your Upwork profile**
• A call to action

Also, consider installing Grammarly. It’s completely free and catches all sorts of typos and grammar mistakes.

Tips of writing a winning Cover letter

Here are some key tips of writing the perfect cover letter when applying for a job on Upwork.

Stop sending copy-pasted letters

This may seem obvious; however, it is a major mistake so many freelancers make. A copy-pasted template is the most annoying thing for a client to get. This instantly destroys your chances to be even contacted.

This usually implies you are that you are not serious enough about the job and are likely to treat the job as carelessly as you wrote your proposal.

Instead, write a clear and concise cover letter that specifically addresses the issues stated in the job postings. Don’t write a lengthy letter, sometimes less is more. Be precise and to the point. Show the client that you’ve actually read their job post and that you’ve crafted your proposal precisely for them. This will significantly increase your chances of being hired.

Example not to follow:

Example to follow:

Use the client’s name in your proposal

You probably know that there are few things in the world that people love more than hearing the sound of their own name.

Whenever possible use the client’s name in your proposal as reading their name, the person subconsciously believes that the letter has been crafted specifically for them, which instantly generates a positive feeling.

Of course, using the client’s name alone won’t guarantee you a contract, but it’s an easy way to attract their attention and stand out from the crowd.

Reduce the use of the word “I” in your proposal

Yes, this is your proposal where you should cover your experience and skills, however overusing I, me, and my could turn out to be destructive. Otherwise, your proposal may turn into a self-centered, one-sided story very unappealing for the client.

Remember, the client isn’t interested in how cool you actually are. And they are certainly not interested in how many diplomas you have, nor even where you’ve graduated from, nor at what companies you’ve worked before.

They want to know exactly what you can do for them. In other words, they want to learn what they’ll get in return if they chose to hire you.

Example not to follow: I’m a very experienced professional translator who has worked for 3 international translation agencies. I’m dedicated to providing high-quality and affordable translation.

I am proud of my comprehensive approach to translation and my unrivaled expertise. I’m passionate about my work and take great pride in my numerous happy clients.

It’s hard for the client to get excited and visualize what’s in it for them, don’t you think? Did you notice how it uses the words “I” and “my” a lot. This is a dead giveaway and it’s a mistake too many freelancers make when they’re writing their cover letter.

Example to follow: I’ll provide you with high quality translation that perfectly fits your expectations and budget. Expect to get completely error-free, fluent text that doesn’t sound like a translation but is authentic enough to be taken as original.

Rephrase the client’s problem

Read the job posting carefully and understand the exact problem the client is facing. When writing your proposal, rephrase the client’s core problem in your own words and tell them how you are going to solve it. This way you’ll show them that you actually understand their needs and thus you are more likely to handle the task properly.

There’s a psychological connotation to rephrasing the problem. This strategy is called mirroring. It involves subtly repeating the other person’s words to them thus leading them to unconsciously trust you more.

Client request: We’re looking for a creative UI/UX designer to create a unique design for our app, so that it really represents our brand.

Potential proposal: I’ll be glad to design the look and feel of your app in a way that feels 100% like you.

Watch out for “control words” in the job posting

Many clients use special, often meaningless, “control” words in their job posting to make sure you’ve read through the entire post.

They then ask you to start your cover letter with that particular word. Be attentive and use the control words to avoid your proposal being ignored.

Don’t use vogue language

Don’t use vogue words in your cover letter to your proposal stronger. Instead, they do the opposite and weaken its impact. Makes the statements less believable. Here are a few examples:

I am extremely professional / creative / super committed / well-organized and so on.

So, to emphasis your qualifications and how good of a candidate you are, redirect the client to read reviews and testimonials that other clients have written about you. This will give you much more credibility and improve your chances of getting hired on Upwork.

Tell them how you’ll solve their problem

The client wants to hire you to solve a problem, so the keyword here is “solve the problem”.

Concisely describe how you will solve their problem, what steps or approaches you will take and what kind of suitable solutions you see. This is potentially the most important part of winning cover letters. It can make or break the deal, so it deserves an extra effort.

Client request: We’re looking to hire an experienced designer to create a coffee shop website design from scratch. You’ll need to do a research and ensure good user experience so that it is easy enough for a variety of users.

Potential proposal: I’ll start with wireframing first to sort out the UX, then I’ll create a low-fidelity prototype so that you can see how it actually works in terms of functionality.

Once this is sorted and we are satisfied with the user experience and flow, I’ll step in to build the UI and the aesthetics. What do you think?

Add a link to your portfolio

Be sure to include a link to your entire portfolio or to a few relevant projects; pick the best ones. Don’t expect to be asked for your portfolio and don’t assume that the client will necessarily take a look at your Upwork profile.

Avoid typos in your cover letter

Always read your cover letter before hitting the send button. Typos will make it look less professional and decrease your chances of getting the job. This is especially relevant if you’re applying for translation, editing, copywriting or other writing jobs where improper grammar and typos are guaranteed to break the deal.

Don’t include irrelevant skills

Maybe you’re a programmer who also has a background of an accountant. While applying for a programming job, don’t include your accounting skills as this will not help you pose smarter. This will make you seem unfocused and unaware what you’re actually applying for. Say only what you believe the clients wants to hear.

Upwork cover letter samples and examples

Notice that almost all of these proposals have a few things in common, they each include the seven previously mentioned key selling points. But they are also written in a personal, semi-casual style. I have intentionally left out phrases like “dear sir or madam”, “dear hiring manager” and “best regards”.

I’ve also intentionally left out mentions of higher education like diplomas and college degrees.

In my experience, clients care less about formalities and higher education and more about results.

Now, without further ado, let’s take a look at some sample cover letters for a variety of niches.

Upwork cover letter for graphic designers

Hi [Name]! I am a perfect fit for this project. I would love to help you out with your [new style guide, logo, banners and related graphics]. And I can start [right away]. As you can see from the attached portfolio examples, I even have experience [in this specific industry]. I regularly work with [nationally recognized clientele including the Client Name, Client Name and Client Name]. I am an [expert] graphic designer with [20 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Also, I am extremely proficient with [Adobe Photoshop and Adobe Illustrator] and will be happy to [turn over source files at the end of the project]. I pride myself on offering [rapid turnarounds] and [quaity products] to my clients. And I would like to do the same for you. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. [Your Name]

Cover letter example for webmaster/web developer

Hi [Name]! Your project sounds right up my alley. I can easily create a [new website] for you and your company that [is in line with your brand guide and optimized for SEO]. And, I can start [right away]. As you can see from the attached portfolio examples, I even have experience [working with clients in similar industries to your own]. And I am highly proficient with [WordPress and Shopify]. On my last project, I was even able to [grow my client’s SEO traffic by 30%], and would love to do the same for you. I am an [expert] web developer and designer with [20 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

Cover letter sample for WordPress developers and designers

Hi [Name]! This project sounds like the perfect fit for me. I’d love to create a [new website] for you and your company. And, I can start [right away]. I have an intimate understanding of the WordPress platform. And I comprehend the importance of [responsive design, SEO optimized content and usability]. On my last project, I was even able to [grow my client’s SEO traffic by 30%], and would love to do the same for you. As you can see from the attached portfolio examples, I even have experience [working with clients in similar industries to your own]. I am an [expert] web developer and designer with [10 years] of professional experience in the field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few portfolio pieces to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

Cover letter sample for a video editor

Hi [Name]! I was drawn to this job description – this project sounds like an ideal fit for me. I’d love to help you create [a few banger videos] for your [YouTube channel]. And, I can start [right away]. I have an intimate understanding of not only but also the [YouTube platform]. And I fully comprehend the importance of [channel growth, CTRs and duration time]. In fact, my recent video for [Client Name] just passed the [1M views mark on YouTube and brought in more than 10,000 new subscribers]. I would love to produce similar results for you. I have over [10 years] of professional experience in this field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few of my work examples to this proposal. You can view additional work samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

Cover letter for a social media marketer/ digital marketing

Hi [Name]! This project sounds like an ideal fit for me. I’d love to help you [grow your Instagram following by implementing creative strategies and creating engaging posts]. And, I can start [right away]. My strategies have helped my clients [improve their engagement rates by an average of 50% over a 3 month period] and [more than double their follower counts]. I would love to produce similar results for you. A few of the accounts that I manage can be viewed here: [@handlename, @handlename @handlename]. I have over [10 years] of professional experience in [the SMM field] and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I am attaching a few screenshots of accounts that I currently manage, as well as screenshots of their analytics to this proposal. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

Cover letter for a content writer

Hi [Name]! I am a perfect fit for this project. I’d love to [write SEO-optimized content and articles] for [your blog]. And, I can start [right away]. I even have experience in your niche. I love writing content about [the travel industry] and [I visit Disney World often]. Plus, unlike most other content writers, I am [highly skilled in search engine optimization (SEO)] and [know how to make articles rank on Google]. I also have experience with [SEMRush and AHrefs – two of the industries leading SEO platforms] and familiarity with [AP style]. I have over [5 years] of professional experience [as a content writer and blogger] and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out some of my related work examples in the attachments below. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

Cover letter for an SEO professional

Hi [Name]! I am a perfect fit for this project. I know how to [make web pages rank on Google, Yahoo and Bing through keyword research and content optimization]. And, I can start [right away]. In fact, three of the largest sites that I manage have grown to attract more than [50M pageviews per month] due to the strategies that I implemented. And I would love to apply these proven strategies to your site as well. I am highly proficient with [SEMRush and AHrefs – two of the industry’s leading SEM and SEO platforms] and have over [10 years] of professional experience in this industry. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out the attached screenshots from my clients’ [Google Search Console Analytics so you can see the rapid growth for yourself]. You can learn more about me and my services on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

8. Upwork cover letter sample for data entry

Hi [Name]! I am a perfect fit for this [data entry project]! And, I can start [right away]. I [have an average typing speed of 80 WPM (words per minute)] and am highly proficient with a variety of word processing programs including [MS Office, Word, Excel and Google Docs]. I’m not only [tech savvy], but I’m also a quick learner and can [easily adapt to any proprietary systems and software your company may use]. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [some of the glowing testimonials and reviews on recently completed successful projects] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

9. Upwork cover letter for a virtual assistant (admin support)

Hi [Name]! This position sounds like a perfect fit for me! I can even start [right away]. I would be happy to assist with your [lead generation, data mining, web research and data extraction needs]. In fact, I already perform similar services for my other clientele. I will attach [a few case studies] to this proposal. I can also [type up to 100 words per minute] and am [proficient with a number of systems and software including Excel and Microsoft Word]. I’m not only [tech savvy], but I’m also a quick learner and can [easily adapt to any proprietary software your company may use]. Plus, I’m also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [additional information about my work history and service offerings] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. Excited to work with you! [Your Name]

10. Upwork cover letter for a bookkeeper

Hi [Name]! I’d love to help you out with your company’s [taxes, bookkeeping and filings]. [I am familiar with Texas tax laws]. And I can start [right away]. I regularly work with companies of all shapes and sizes from [single member LLCs and sole proprieters who keep their books on a Google Spreadsheet] to [large corporations with multiple Quickbooks accounts]. I am also [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. Be sure to check out [additional information about my work history and service offerings] on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and your company. Excited to work with you! [Your Name]

11. A generic Upwork cover letter sample for any industry

Hi [Name]! I am a perfect fit for this project. I would love to help you out with [the deliverables you’ve mentioned in the job description]. As you can see from the attached portfolio examples, I even have experience [in this specific industry]. I am an [expert freelancer] with [10 years] of professional experience in my field and am [Expert Vetted] here on Upwork – a designation reserved for the [top 1%] of professionals on this platform. I pride myself on offering [rapid turnarounds] and [quality products] to my clients. And I would like to do the same for you. Be sure to check out the [related work samples] I’ve attached to this proposal. You can view additional samples on my Upwork profile at [link to your profile]. Shoot me a quick message here on Upwork today and we can chat a bit more about yourself and the project. [Your Name]

Hopefully, these tips and strategies will help you on your way of landing more jobs on Upwork.

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10 Upwork Cover Letter Samples & Proposal Template

These real time “ Upwork cover letter samples ” and “ Upwork proposal samples ” win 100% job success score. Freelancers who do not know the correct proposal examples and format of Upwork, only they should follow this article. First of all, I suggest you to learn the work first and then apply for the jobs. You may like: Upwork Profile Overview Samples

Here all the upwork cover letters are written for the qualified freelancers. If you are not qualified or if you do not know the online work, please do not follow this cover letter. If you use these cover letter, clients feel happy and give you the job. But if you can not satisfy your clients, you will lose your value.

Let’s see the best upwork proposal samples , examples and format. All the cover letter upwork are highly written by the real time job winners. Firstly, complete your profile and make it 100% writing eye catching upwork profile overview . Then you can follow the correct format including many tips and tricks on How to write a cover letter for Upwork.

Upwork Cover Letter Samples

01. data entry cover letter, 02. article writer cover letter, 03. virtual assistant (va) cover letter, 04. seo expert cover letter, 05. graphics designer cover letter, 06. web developer cover letter, 07. wordpress developer cover letter, 08. ui and ux designer cover letter, 09. digital marketing proposal sample, 10. android developer proposal for upwork.

You may Like:

01. Avoid Upwork Cover Letter Mistakes

02. upwork proposal question and answer, 03. how not to get banned from upwork.

01. Upwork Cover Letter for Data Entry

Hello Thank your very much for your job posting. I have got your job posting on “Data Entry”. Thorough your job description, I have come to know that you need a professional data entry expert. You have mentioned that you need the quick result in your day to day tasks. Also you have mentioned your time schedule in there. I have fully gone thorough your whole job posting.

I want to offer myself as a candidate for this job because I have the required skills that you are looking for. Have been working with data entry, data importing, exporting and data mining for more than 3 years. I have been working for a local NGO here. My typing speed is satisfactory and I know all types of data entry on internet. Also I am interested in your time schedule that you have mentioned. I have no problem with any internal and external facts.

I also request to visit my profile and work history. Also please see my work history areas. I am very much interested in this job and I believe I would be the best one for this project. Please consider my appeal and grant me for your project.

I am always available on Email and Skype. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.

Thank you for your consideration Best Regards Your Name

02. Upwork Cover Letter for SEO (Search Engine Optimization)

Dear Hiring Manager/Hello I’ve carefully gone through your job posting on “Job title here”. I ’m an expert Search Engine Optimizer with more than 2 years experiences of both “On-Page” and “Off -Page” SEO. I am very much interested in your project with all of your requirements.

Recently I have successfully completed a SEO project on “A project name” both on-page and Off- page SEO, Full white hat Complying with Google Panda and Penguin Updates. For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. You can see my official site also “Your site link” (If you have not any site, please delete this line)

I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you. Thank you for your consideration Best Regards Your Name

03. Upwork Cover Letter for Article/Blog/Content Writing

I have got your job posting on “Job Title” and I am very much interested to work in your project. I am a pro blogger and content provider with more than 3 years working experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedback. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.

I am always available on Email and Skype. Please have a voice or video chat if necessary. I will be available more than 60 hours per week and able to start your project as soon as possible according to you.

Thank you for your consideration, Best Regards, Your Name

04. Upwork Cover Letter for Blog/Article Posting

Hello I have got your job posting “Job Title” and I am very much interested to work in your project. I am a pro blogger and have more than 6 years experiences of blog writing, Posting and SEO. So, I think you’ll find, I have the skills you’re looking for.

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. Normally, I can write and post a blog content with graphics and all the SEO supplements within two hours.

05. Upwork Cover Letter for SMM (Social Media Marketing)

Dear Hiring Manager I’ve carefully gone through your job posting on “Write Name”. I ’m an expert Social Media Marketer with full internet marketing techniques and I have more than 6 years working experiences in SMM, IM, SEM, SEO, Affiliation, etc. I am very much interested in your project with all of your requirements.

Recently I have successfully completed many of SMM, IM, EM, etc.For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursite.com

06. Upwork Cover Letter for Youtube Channel Optimization/SEO

Hello I’ve carefully gone through your job posting on “Job Title”. I ’m an expert Youtube Channel Optimizer with more than 6 years experiences of both “On Channel” and “Off Channel” Optimization and SEO. I am very much interested in your project with all of your requirements.

Recently I have successfully completed two jobs on youtube channel optimization, http://www.youtube.com/user/muscleinnovations ; http://www.youtube.com/user/PowerfulMagnetsby3p

For more on my skill and successfully finished jobs, please have a look on my Profile, Portfolio, Work history and Feedbacks. You can see my official site also http://www.yoursitename.com

Thank you for your consideration Regards Your Name

07. Upwork Cover Letter for Graphics Design/Logo/Banner

Hello I am Your Name. I have completed my Diploma in Graphics Design and Text Illusion from Any University Name or Training Company Name. For the past few years I have designed many logos, banners, 3D textures, Auto Cad, Cartoons etc. Some samples have been posted in my portfolio area and my work history area. Please have a look to measure my quality.

From your job description area, I have come to know that you need a unique design for your new/existing company. Actually graphics is the soul of a website and permanent branding of a company. I can strongly assure you that I will be able to provide you according to your desire.

You will find so many so called designers in the web who even do not know the color combination and structure. I do not want you to be cheated by them. You are in a right place and person. Hopefully I will be hired in this project as I’ m highly experienced in Adobe Photoshop, Adobe Illustrator, Adobe Flash, lnDesign, Corel Draw, Text Design Pro

I am waiting for your response. I am able to use all types of communication methods and able to maintain your time schedule during the project is on.

Thank you very much Regards Your Name

08. Upwork Cover Letter for VA / Virtual Assistant

Dear hiring manager I have got your job posting on Virtual Assistant Project. According to your job description you need a fast one for helping you in your tasks. And yes you have mentioned about your time. For your kind information I want to let you know that I have been working with these types of works for more than five years without any single time schedule problem.

I am fully expert in web research, extracting email, data mining, Google, Bing, Yahoo, MS Office (Full), Google Docs, Google Document, Google Spreadsheet, Adwords, Analytics, Webmaster, SEO, SMM, EM, SEM, PR, B2B Marketing, Lead Generation, Directory and other related programs.

I can assure you that I will be able to assist you in your task in time with quality work as I have already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.

I am waiting to be hired in this project to show my skills. Regards Your Name

09. Upwork Cover Letter for Web Research / Data Mining / Extraction

Dear hiring manager I have got your job posting on Data Entry Project. According to your job description you need a fast worker for your data mining and web research. For your kind information I want to let you know that I have been working with these types of works for more than five years.

I can assure you that I will be able to submit your task in time with quality work as I ‘ve already completed so many projects. Please have a look on my portfolio and profile. I have listed many successful projects in my work history area.

10. Upwork Cover Letter for Digital Marketing

Hello I have got your job posting for Digital Marketer. According to your job description, I have come to know that you are searching for an expert for this post. Now-a-days very few people can be found who do not use social media. Social media is the second need of the online people. If one organization can capture a large number of smm traffic, success can easily come to the owner. SEM and SEO are a gradual process which results slowly, rather SMM is an instant process which results faster.

Recently I have successfully completed so many SMM projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.

11. Forum Posting Cover Letter for Upwork

Hello I have been really happy to see a job posting which is 100% fit for my skills. I have got your job posting on Forum Posting. According to your job description, I have come to know that you are searching for an expert forum poster with the updated knowledge of srong backlinking. Now-a-days very few people can be found who knows about the forum posting. Most of the workers are now just doing the spaming, not the forum posting. Forum posting is one of the most important tools of strong backlinking. If one organization can capture a large number of strong forum backlinks, success can easily come to the owner. I have been doing the forum posting with the do-follow backlinking for more than seven years. I know the present condition of the market and the world of forum posting.

Recently I have successfully completed so many Forum Posting projects. For more information will you please visit my work history. Success is my main aim. I gain success by hock or by crook. And I have a strong belief that I will be able to satisfy you in this project. Hope I will be hired.

17 Upwork Cover Letter Mistakes

Related posts, toptal vs upwork: world’s best comparison, upwork vs freelancer: world’s best comparison, how to write a cover letter with samples, professional title examples for upwork freelancers, web developer proposal sample for upwork, data entry cover letter sample for upwork, data entry overview sample & example for upwork, top 30 freelance sites like upwork, upwork proposal sample for digital marketing, 49 comments.

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